Looks like Vanguard isn't the only company into mass hirings.

Fidelity Investments announced today that it plans to establish a new regional U.S. site in Denver.

The opening of the new customer contact center will have the capacity to employ as many as 500 people, a press release from the Boston firm stated. The company is already in the process of hiring.

According to the release, Fidelity selected Denver based on its attractive business climate, particularly access to highly-educated employment candidates. The company also cited positive quality of life, schools, commuting options, and wellness and recreational facilities as reasons for building out its Denver operations.

Services covered by the Denver office include retirement planning, saving for college and managing investment portfolios.  

"With the opening of this state of the art customer contact center, Denver will become a key service and operation center for Fidelity," stated Kathleen Murphy, president of personal investing. 

Fidelity has leased 100,000 square feet in the Fiddler's Green Office center in Greenwood Village, which is owned and managed by the John Madden Company. Fidelity expects the center to start operating during the second quarter of 2013. 

Fidelity already operates five existing investor centers in Colorado, two in downtown Denver.

Fidelity boasts assets under administration of $3.8 trillion, including managed assets of $1.7 trillion, as of Nov. 30, 2012.   

In mid-December of 2012, Vanguard had announced that it planned to hire 300 new employees in its Arizona office, as well as 354 new positions for its Pennsylvania and North Carolina offices. Those hires included positions in retail services, professional entry-level to management positions in client relationships, processing, participant services and sales.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.