Fidelity Investments has launched an initiative dubbed “Thinking Big,” for publicly promoting the research of its investment analysts and experts. The firm will launch the initiative in conjunction with its sponsorship of the 2012 TED conference, an annual event that brings together global thought leaders.

The firm will use a variety of technical platforms, including digital video, social media, interactive web, elements as well as print, to present analyses conducted by its research staff. Fidelity will also maintain a website for investors and an additional site for financial advisors.

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