Fidelity’s institutional service organization’s first big initiative is new tools and service upgrades for National Financial broker/dealers to reduce their administrative tasks and help them focus on clients. Fidelity developed the tools after discovering that brokers spend nearly one-third of their time on admin tasks.

The improvements include real-time, streamlined account setup, and the ability to track asset transfer requests, thereby reducing not in good order items. Brokers can also now send clients an e-mail notification or an alert the day after their account is set up or a trade is made.

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