Fidelity Investments this week launched Fidelity WealthCentral, a best-of-breed wealth management platform touted as one that will transform the way advisors conduct business day to day. The platform integrates portfolio management, customer relationship management, financial planning, portfolio rebalancing and trading into one workstation for RIAs, using various technology from Oracle, Advent, Emerging Information Systems and Northfield Information Services.

WealthCentral is designed to boost efficiency by lessening the burdens of managing technology and performing data reconciliation. In announcing the launch, Fidelity released results from a Moss Adams study concluding that RIA firms that have integrated technology applications make 36 percent more revenue and 30% greater profits per owner than firms that don't.

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