WASHINGTON -- Later this week, Fidelity Institutional Wealth Services plans to unveil a new set of tools for its RIAs to navigate the retirement plan market -- a potentially lucrative segment that has been garnering increasing attention from advisors.

In a 2013 Fidelity survey of plan sponsors, 84% of respondents said that they rely on advisors to help guide their plans, up nine percentage points from the previous year -- yet many of the RIAs on Fidelity's platform are merely "accommodating" retirement plans, often in response to requests from established clients who run small businesses, according to Meg Kelleher, an executive vice president with Fidelity's RIA custody unit.

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