Fidelity’s division for ultra-high-net-worth individuals and family offices, served by independent registered investment advisors, has nearly $2 billion in assets after only six months in service.

Fidelity has also hired Trevor A. Norton as senior vice president and head of the program, aimed at those with investable assets of $50 million or more. Norton reports to Edward J. Orazem, president of Fidelity Family Office Services.

“RIAs and their ultra-high-net-worth clients often expect a different level of service, and the initial success from both existing and new investor accounts is evidence that we can help meet those expectations,” said Michael R. Durbin, president of Fidelity Institutional Wealth Services. ”We are excited about Trevor’s appointment. His leadership and experience reinforce our commitment to investing in this business and to offering advisers access to the proven, advance resources and support many of them are accustomed to receiving in other full-service environments.”

 Norton has 13 years of experience working with RIAs, specifically in providing advisers with wealth management products and custody solutions. He comes to Fidelity from LPL Financial, where he headed the RIA services group.

This is Norton’s second time working at Fidelity, for prior to LPL, he was with Fidelity for 10 years in roles of increasing responsibility in the intermediary business.

Fidelity’s division for ultra-HNW offers client service teams dedicated to each client, and these teams act as a single point of contact for trading and access to investment-related information. It also includes an integrated portfolio reporting and trading platform, Fidelity WealthCentral for Family Offices, where advisers have a complete view of family wealth, including alternative assets. The program also offers educational materials on serving the ultra-HNW market.

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