Jason Hull has been a financial advisor for less than two years -- so he was surprised to find himself No. 4 on BrightScope's first-ever list of the 100 most influential planners on social media.

"I don't want to look the gift horse of free PR in the mouth," Hull said, "but if I'm ahead of Michael Kitces, Jeff Rose, Meb Faber and George Papadopoulos, then the algorithm is calculating the wrong result."

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