(Bloomberg Business) -- The investment industry has an age discrimination problem, and millennials and Generation X are bearing the brunt of it. Only 30% of financial advisors are actively looking for clients under age 40, according to a survey of 500 advisors by the research firm Corporate Insight.

Advisors prefer older clients for a simple reason: Most advisors get paid based on a%age of the assets they manage. And typical households in their late 60s and early 70s are far richer than their children and grandchildren, with net worths that are five times that of a median 35- to 44-year-old household. These older baby boomers own 22 times more in assets than those under age 35, Federal Reserve data show.

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