In a financial services version of Woodstock 2012, more than a dozen exchange-trade fund providers including iShares, Vanguard and State Street have come together in an attempt to make ETFs as much a part of retail investors’ lexicon as mutual funds.

Under Investment Company Institute’s ETF Committee leadership, 14 ETF firms is banding together to launch a new site, which contains educational resources for ETF investors, including a Q&A designed to help investors to better understand the basics of ETF investing in plain, easy-to-understand language. The site also features links to additional ETF resources.

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