The campaign, featured on
Retirement should be a time to celebrate life, said Jim Pirak, vice president of corporate marketing at Symetra. Unfortunately, too many Americans live in fear of retirement, concerned about things like whether their money will last. Dont Fear 65 is about changing that mindset and showcasing ways to experience a retirement free of worry and full of optimism.
The videos depict average retirees rallying each other to stand up to retirement without fear. In one video, a woman shouts, 65, weve discovered the difference between just being retired and experiencing the retirement weve always dreamed of! Its time to start living! So take that, 65!