Firms Try to Put the ‘Fun’ Back in Fund

Janus’ Risk-Managed Stock Fund (MFMN 3/4/03), the Columbia Thermostat Fund (MFMN 3/7/03) and Fidelity’s temporary elimination of the Contrafund front-end load, are three of the latest examples of the fund industry’s attempt to lure back disenchanted investors, Reuters reported. And while the industry has resisted changing or even firing managers (MFMN 2/10/03), Neuberger Berman recently fired its growth managers and replaced them with a team from Northern Trust.

Last year was the first time since the crash of 1987 that investors pulled more money, $27 billion, from stock funds than they added – and the fund industry isn’t taking it sitting down.

"Fund companies are thinking, ‘What can we do to attract money back here and get investors to stop sitting on their hands?’" Laura Pavlenko Lutton, an analyst with Morningstar, told Reuters.

Meanwhile, in a separate article, "Comfort in Insured Funds, at a Price," Reuters notes how principal-protection fund assets have increased 12 times in one year to $6.25 billion by the end of 2002. Financial advisers, however, warn investors against the complexity of the terms of many principal-protection funds, including lengthy holding periods and high fees.

"The fine print to these funds is mind-numbing," Brian Portnoy, a Morningstar analyst, told Reuters. "As a fund analyst, I can say that they rank as some of the most complicated investments that I have ever encountered."

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