Regular client communication is an important element of an advisor’s practice. You (and your staff) spend time preparing client communications and sending out emails, but what if they aren’t even going through? It can be tricky to keep your contact lists updated. Whether because of Internet security issues, service providers, new jobs or other reasons, people change their emails from time to time. Craig Faulkner of financial marketing firm FMG Suite recommends taking the time to update the email contacts in your CRM tool each quarter. Have your assistant make the calls. An out-of-date list could actually hurt your communications strategy in another way: “If you are sending out large group mailings and you have a lot of bounce-backs, that can pose a problem for you with email service providers and you can end up ‘black-listed,’” Faulkner says.
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