Forbes is taking its gold-plated brand in a new direction. The Forbes Family Trust says it is planning to leverage its high-profile name and wealth management experience to launch a national multifamily office.

"We see an opportunity to have a national RIA multifamily office brand with the Forbes name," says Scott Gregorchuk, chief executive of Forbes Family Trust. "We are surgically targeting the right advisors and investment advisory firms to join our effort."

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