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Ex-Cetera CEO hangs shingle in ‘great time’ for industry

Count Larry Roth, the former CEO of Cetera Financial Group and AIG Advisor Group, among those relieved that the two firms didn’t combine after Cetera went up for sale earlier this year.

“I’m happy that they’re independent of one another because it gives advisors more choice,” Roth says, arguing it’s better to have more large independent broker-dealers. “I think you’re going to have a lot of choices and a lot of competition, and I think that’s good for everybody.”

Larry Roth resume

The non-involvement of Advisor Group parent Lightyear Capital in the pending majority sale of the IBD network to Genstar Capital at a reported price of $1.7 billion also means more prospective clients for Roth at his consulting firm, RLR Strategic Partners.

Roth, 60, declines to name clients of the New York-based firm bearing his initials, though he notes he has a “full complement” of them. He announced RLR’s launch on Sept. 12, offering governance and growth expertise, along with M&A advisory services through investment bank Berkshire Global Advisors.

The firm’s clients include fintech companies, asset managers, RIAs, RIA aggregators and private equity firms either active in wealth management or considering a pivot into the space. Roth’s experience in the industry spans “some really great times and some difficult ones,” he says.

The combined amount across the top 10 firms has jumped 37% to $385.3 million over the past three years.
July 9

“It’s a really great time to be in the business as an advisor or as an owner-operator of these businesses,” Roth says. “The biggest firms are in better shape than ever. The smaller firms, if they’re unable to re-invest properly in their business, it will be more difficult for them.”

“Something very strange is going on,” however, with the small IBDs, he adds. “Even though they should technically be under pressure, their valuations are continuing to increase.”

Roth helped Advisor Group navigate the financial crisis while AIG nearly went into bankruptcy, and he led Cetera’s restructuring after the bankruptcy of former parent RCS Capital in 2016.

Roth-Larry-Cetera-Aratec
Cetera CEO Larry Roth.

The IBD networks now have a combined 12,778 advisors, and they generated nearly $3.2 billion in revenue last year, according to Financial Planning’s annual FP50 survey of the largest IBDs.

He has also served as the chairman of the board at FSI and IRI, and he broke into wealth management when he purchased an Ohio-based IBD named Vestax Securities in the 90s. Roth built the firm up to 700 registered representatives and sold it to ING Group, where it was part of the forerunner to Cetera.

Berkshire first tapped him to be a partner at the middle-market investment firm between 2001 and 2006. In April, he came back to the firm as a senior advisor. Roth also serves on the advisory board of content marketing software company Vestorly and regional BD Oppenheimer & Co.’s board of directors.

His consulting firm’s strategic partnership with Berkshire will allow Roth to connect his clients with both equity capital and M&A advisory support, according to the firms.

“The intellectual firepower and network of relationships that Larry Roth brings to the table through our alliance with RLR Strategic Partners comes at an opportune time, just as interest in the independent financial advice space further escalates among strategic and financial buyers across the board, including private equity firms of all sizes,” Berkshire partner Bruce Cameron said in a statement.

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