He may not have "invented the Internet" but experts agree that a new mutual fund that former Vice President Al Gore is planning to launch is part of a new movement in socially responsible investing.

Gore, along with David Blood, the former CEO of Goldman Sachs Asset Management, Mark Ferguson, Goldman's former co-head of research, and three other partners, are expected to launch a mutual fund in the first quarter of 2005 based on a relatively new type of ethical investing called sustainability research. The investment advisor, Generation Investment Management, will have offices in Washington and London, enabling the investment team to find 30 to 50 large-cap companies throughout the world that either employ socially responsible or environmentally friendly policies. At the same time, the fund will give equal weight to companies based upon traditional criteria for strong profitability and sustainable, long-term growth, said Richard Campbell, a spokesman for Generation Investment Management.

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