On the heels of
Schaeffer told Money Management Executive that his firm is looking to start its marketing efforts next month with online, trade pubs and non-traditional pubs. “We’ve been expanding our marketing efforts over the past year with rebranding and redesigning our site,” he said.
“We wanted to make sure we had the leadership in place with Shaunda [Toomasson] to expand our marketing. She has good experience in the intermediary area.”
Shaeffer also added that the firm will be expanding its blogs and social media strategy via Facebook, LinkedIn and Twitter.
However, he declined to further comment on the