On the heels of hiring a new chief marketer, Forward is embarking on a marketing campaign this fall to spread the word about its alternative mutual fund products, according to Paul Schaeffer, managing director, Strategy & Thought Leadership at Forward.

Schaeffer told Money Management Executive that his firm is looking to start its marketing efforts next month with online, trade pubs and non-traditional pubs. “We’ve been expanding our marketing efforts over the past year with rebranding and redesigning our site,” he said.

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