While most mutual fund companies require four- and sometimes five-figure minimums to invest, they are increasingly offering far lower minimums to people in their 20s and 30s, The Wall Street Journal reports. On top of that, they are inundating them with such all-in-one products as target-date funds, online tools, easy-to-enroll individual retirement accounts and solutions for financial concerns other than retirement, such as paying off student loans, saving for a house and planning for their children’s college tuition.

Among those targeting younger investors are Charles Schwab, American Century Investments, Fidelity Investments, T. Rowe Price and Vanguard Group.

But there are drawbacks. Because they are funds-of-funds, target-date funds tend to charge higher fees and could hold too much fixed-income and other conservative investments for young investors. In addition, some investment firms charge additional fees for low-balance accounts.

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