Profits per customer in the mutual fund industry are the second lowest among financial services, a recent study shows. The study, conducted by Andersen Consulting of Chicago, examines the revenues, costs and profits per customer in the banking, brokerage, mutual fund, mortgage and credit card industries. On average, mutual fund companies make $80 in profit per customer, the second lowest of all financial services, the study shows. Average cost per fund customer is $174 while the average revenue generated per customer is $254.
Profits per customer in the other financial sectors surveyed were; Mortagage firms, $395; mid-size banks, $153; small banks, $108; self-service brokers, $114; full-service brokers, $179; and credit card firms, $31.