While the companies will continue to operate independently, FUSE clients will gain access to Momentum’s insights and the latter company’s clients will gain access to FUSE’s expansive contact network.
“There are plenty of firms that are half research and half consulting, but they [are] only half as effective at the FUSE/Momentum partnership,” said Neil Bathon, founder of FUSE Research.
“We are hearing from many firms right now about the need for objective advice and support for refining distribution strategies and updating channel support tactics,” noted Lisa Cohen, CEO of Momentum.
