At 80 million strong, Generation Y represents a bigger opportunity than their Boomer parents for planners. But members of this generation neither think nor behave like their elders, according to a new white paper.
Members of Gen Y don't trust planners just because they have successfully helped their parents for decades, according to the paper co-published by Wells Fargo affiliate First Clearing Correspondent Services and Jason Dorsey, chief strategy officer of the Austin-based Center for Generational Kinetics, which studies generational trends. Instead, they gather information in their own way and make decisions based on what they think is important, the paper claims.
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