Accounting software supplier Global Investment Systems, which provides fund accounting software to the mutual fund, securities and alternative investment industries, has rolled out a new advertising campaign this month.

The campaign introduces the firm’s complete suite of fund application products. The new print ads, which show executives on the beach and golf course, were designed by advertising agency Sigma Group of Oradell, N.J. The theme of the ads is executives out and about in relaxing environments who need not worry because GIS is taking care of things.

"The creative steps that we have taken lets the potential customer know that they can concentrate more on growing their business, not on the software helping to run the business," said Bob Santangelo, executive creative director, Sigma Group.

Print versions of the ad will appear in Money Management Executive, among other places. The print portion of the campaign will be followed by online marketing components, the firm said. A sample of the ads can be seen here.

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