MIAMI-The economy may be going global, but it's not quite business-without-borders yet, according to panelists at The National Investment Company Service Association's 25th Anniversary Annual Conference & Expo here last week.

"You can't underestimate the value of culture in understanding the mindset of the market you are in," said Richard DiDio, managing director of international investments at Newark, N.J.-based Prudential Financial. That goes both for selling products and sending tasks overseas, panelists agreed.

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