A recent media campaign assailing other broker/dealers for improper conduct has come back to bite Edward D. Jones & Co., The Wall Street Journal reports.

More significantly, the firm has just revealed in an SEC filing that regulators have found 8,700 instances where Jones brokers took late trades between 4:01 p.m. and 4:45 p.m. Eastern time, even though the brokers certified they received the orders before the 4 p.m. cutoff. In each of these cases, they either took a new order, modified it or cancelled it. The NASD and the NYSE earlier accused the firm for not having the proper systems in place to adequately police internal trading procedures, charges the firm neither admitted nor denied.

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