Positive results from its “Who Knew” advertising campaign have prompted John Hancock Mutual Funds to extend the campaign through the end of the year—with ads on TV, online and in print, including in sister publication Financial Planning.

The campaign showcases John Hancock’s four- and five-star mutual funds, as rated by Morningstar, and points out that while the company has long been known for its insurance and annuities, it is also a major asset management firm.

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