Manulife Financial Corp. may cut back on some of John Hancock's high-profile sports marketing efforts, company officials said, one year after the Canadian parent acquired Boston's most well known insurer, according to The Boston Globe.

Hancock's sponsorship of the Boston Marathon will continue, executives said, but overall the company will look to reevaluate its other major marketing initiatives including its huge sign hanging in Fenway Park and sponsorship of Major League Baseball and the Olympics, said John DesPrez III, president and chief executive of John Hancock Financial Services.

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