John Hancock Financial Network already serves 2,000 financial advisers and independent broker-dealers who do business with 401(k) plans across the United States, to date, John Hancock's 401(k) support has been limited to access to asset managers. Further, John Hancock never branded its name on its defined contribution platform, instead allowing advisers to use their own.

John Hancock Financial Network now wants to change all that. In fact, the firm wants the retirement plan advisers it supports to think of its name as synonymous with 401(k) offerings.

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