Ross Gerber, president and chief executive of Gerber Kawasaki in San Monica, Calif., has few qualms about stating his overriding philosophy: “I’m a capitalist,” he said.

No surprise then that he wants to share that capitalistic risk-taking with all his employees. Everyone employed at Gerber Kawasaki, including 19 advisors, share equity stakes in the firm, and each compensation package includes a base salary and a percentage of the revenue that they each help generate.

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