As proud as you may be of your website, it’s probably not doing enough to differentiate your firm from your competition, says a marketing expert.

"Who are you as a company? Is your public site helping you communicate that?" Paula Pullano, head of marketing for Deutsche Bank Wealth Management, asked her audience at SourceMedia's InVest conference in New York.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access