Social networking? Everyone's doing it. Particularly your next generation of fund customers. You will want to reach them, as they walk and talk through the Internet.

Facebook famously passed 500 million active users, worldwide, in July 2010. Twitter at the time had more than 105 million, although eMarketer estimates the number of active users each month at 26 million. Linked-In, the network of career professionals, had 70 million users.

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