Melissa Rosenbaum has joined ICON Advisers as marketing vice president, in charge of directing and managing marketing and sales of its mutual funds and private account products.

Rosenbaum comes to ICON from Fiserv Investment Support Services, where she was director of marketing. Before that, she was associate manager of employee benefits communications at Great-West Life & Annuity.

“We expect Melissa’s specialized experience in managing marketing programs in the investment marketplace will help further develop our business,” said Steve Holmes, ICON’s chief sales and marketing officer.

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