ING’s U.S. retirement division has launched iEnroll, mobile enrollment for 401(k) plans whereby participants can instantly enroll in their workplace retirement plan. iEnroll is available on mobile devices as well as through tablets that on-site ING enrollment specialists will have on hand.
ING began bringing tablets to a select number of its 401(k) enrollment meetings six months ago. In this time, ING enrollment or re-enrollment has soared to 97%, well above the national average of 82.3% at the end of 2009.
“One of the biggest challenges our industry faces is getting individuals to take an important first step by joining their employer-sponsored retirement plan,” said Rick Mason, president of corporate markets for ING’s U.S. retirement business. “We’re extremely excited with the initial results from our new program, especially with small employers where plan participation rates are typically lower. ING conducts thousands of enrollment meetings throughout the year for its corporate plan customers, and we believe this effort can help even more Americans get on the right track to achieving their goals.”