ING Direct's new mobile app, Small Sacrifices, for Android and iOS, lets customers see how much money they would save if they sacrificed small everyday expenses such as coffee, lottery tickets and cigarettes. The goal is to help users redirect such indulgences towards bigger savings goals.

"Small Sacrifices is there to help [users] make small choices throughout the day to put that extra few dollars aside instead of spending it on lunch or dinners or another cup of coffee," said Peter Aceto, president and CEO, ING Direct, in a press release. "By cutting back on what seems like small everyday spending, Canadians can easily save to meet their savings goals, like retirement, a new home or a vacation."

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