Investing in the market for the first time can be thrilling — it can also be terrifying when the market goes on a roller-coaster ride.

Companies that provide apps that help consumers save money or invest amounts typically too small for investing are one of the hottest areas of fintech these days. But when the Dow Jones industrial average dropped nearly 10% in a few days last month, nascent investors got their first taste of volatility and the burgeoning companies got a quick course in crisis management.

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