Too many investors and even their financial advisors are not paying enough attention to “what’s under the hood” of exchange-traded funds (ETFs) that have become so popular with investors in the past two or three years, according to S&P equity analyst Todd Rosenbluth.

Total ETF assets are now valued at more than $980 billion and more than 100 new ETFs were created this year alone, bringing the total number of ETFs available to investors to more than 1,000.  

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