SAN DIEGO - While a number of major carriers have exited the annuity industry due to capital constraints, continued volatility and historically low interest rates, key players contend that there is still plenty of capacity to meet growing market demand.

"Certainly there are real and foreboding challenges and we need to be prudent in balancing customer needs with our shareholders' interests," said Bruce Ferris, executive vice president, sales and distribution at Prudential Annuities, a unit of Prudential Financial Inc. in Newark, N.J.

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