How do you build a practice around millenials? One of the keys is selling them insurance products, according to planner Mark Avallone.

The founder of Potomac Wealth Advisors in Washington, D.C., Avallone estimates that as many as one-third of his new clients are in their 20s and early 30s. These young people, he says, desperately need a way to protect their lives, incomes and assets.

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