Barclays Global Investors’ iShares exchange-traded funds group has selected two McCann Worldwide advertising agencies, McCann Erickson and MRM Worldwide, to develop a fully integrated campaign to drive awareness, understanding and use of iShares ETFs among financial advisers and institutional investors.

Starting early next year, Barclays plans to use television, print, radio, interactive media, e-mail, direct mail, digital strategy and data analytics.

“As the leader of one of the fastest-growing segments in financial services, iShares was seeking a fully integrated agency with a strong San Francisco team that could deliver a bold new approach that will fuel future growth,” said Kevin Feldman, head of iShares marketing.

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