The tool aggregates historical performance information, subaccount analytics and educational materials on a single platform. It enables advisers to screen investment options by asset class, portfolio manager, investment style, expenses and performance. If advisers want further information, there are links to additional educational and marketing materials, such as fact sheets, brochures and videos.
With this information in hand, advisers can then create customized proposals for each client.
“Jackson’s product development philosophy has always been focused on investment freedom, choice and flexibility,” said Daniel Starishevsky, senior vice president of marketing for Jackson. “Rather than stripping away benefits or limiting customization, we instead focus on educating advisers and their clients about how to incorporate our products in their retirement plans.”
