Janus is merging its mutual fund units catering to advisor-sold and retail direct, a move many see as wise as more investors turn to advice-driven channels.

By early July, the Janus Adviser Series will merge with Janus Investment Fund Trust. However, investors seeking no-load funds will be able to purchase them through fund supermarkets and advisers. Existing shareholders will be permitted to continue to make their purchases directly.

Ever since the Internet bubble burst, Janus has worked assiduously to cultivate the adviser channel, which Drew Elder, senior vice president of product strategy and development at Janus, confirmed as being important to the firm by saying, “Our distribution model has moved pretty strongly down the advisory path, the institutional and third-party path.”

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