MIAMI -- Technological advances are allowing investment firms to add ever-increasing layers of information to their products, but leaders say the financial services industry should be doing more to reduce complexity for the end user so investors can make sense of it all.

"Reduced complexity will improve quality, bring about innovation and improve customer loyalty," said Abigail Johnson, vice chairman of parent FMR LLC and president of Fidelity Investments' personal and workplace investing business, speaking at the National Investment Company Service Association's annual conference at the Doral Golf Resort & Spa.

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