J.P. Morgan Asset Management has launched a new communications program designed to deliver a simplified explanation of its SmartRetirement series of target date funds. Animation and infographics support the easy-to-understand terminology.

Many participants lack basic knowledge on how target funds work as industry studies found. Key ideas such as what the date in the fund name really means, the fact that the funds are already fully diversified and that target date funds do not provide guaranteed income in retirement.

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