Growing up, my weekends were spent working for my mother at her European-style bakery in Lake Oswego, Ore. When I wasn’t twisting Challah dough and frosting cakes, I was serving customers and upselling cookies.

These duties weren’t always my first choice. Though we got along well, I wished many times I was with friends at the movies, or sleeping in. And when it came to choose a career, financial journalism had a stronger lure than taking over my mother’s shop. But the subjects in our cover story made very different decisions when it came to joining their parents’ firms. For them, working with family was a labor of love, commitment, even freedom.

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