ProFunds Group has hired Richard Kendrick as managing director, marketing, in charge of all marketing for the company’s exchange-traded funds and mutual funds. He comes to the firm from RiverSource Investments, where he was vice president, asset management marketing.

Kendrick replaces Steve Cohen, who is assuming new responsibilities as head of ProFunds’ new strategy group.

“For years, Rich has directed innovative campaigns that help financial professionals better understand leveraged and inverse investment products,” said Michael L. Sapir, chairman and CEO of ProFunds. “We’ve admired his work for a long time and are delighted he’s joined us.”

Earlier in his career, Kendrick was director of product and program marketing at Rydex Investments. He has also worked at the Corporate Executive Board, Oppenheimer & Co. and Merrill Lynch.

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