ProFunds Group has hired Richard Kendrick as managing director, marketing, in charge of all marketing for the companys exchange-traded funds and mutual funds. He comes to the firm from RiverSource Investments, where he was vice president, asset management marketing.
Kendrick replaces Steve Cohen, who is assuming new responsibilities as head of ProFunds new strategy group.
For years, Rich has directed innovative campaigns that help financial professionals better understand leveraged and inverse investment products, said Michael L. Sapir, chairman and CEO of ProFunds. Weve admired his work for a long time and are delighted hes joined us.