Lincoln Investment Planning has acquired Great American Advisors (GAA), a Cincinnati-based broker-dealer with 310 reps and related retail accounts. The transaction was agreed upon in May, but Lincoln just added the new reps to its platform last week.
The acquisition of GAA continues a “really specific” growth plan for Lincoln Investment, says Ed Forst, CEO of the Wyncote, Penn.-based firm. The three-legged approach to expanding its business first begins with developing its existing reps. The recruitment of new reps is its second step. Finally, acquisition has been its newest strategy, something that began about five years ago. Forst notes that its transactions have gotten progressively larger through the years, doubling the size of its sales force in less than three years. The deal for GAA represents its first acquisition of a broker-dealer.