In an effort to enhance the technology it offers for personal financial advice delivered to the mass market, NestWise LLC, a unit of LPL Financial, will buy Veritat Advisors.

NestWise, which was formerly known as LPL New Venture is designed to provide mass market investors with access to high-quality and affordable personal financial advice. Veritat is a full-service registered investment advisory firm that uses a proprietary online financial planning platform designed to support advisors who serve the mass market. 

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