New York Life Investment Management LLC has named Beverly J. Moore, managing director of marketing of its subsidiary, MainStay Management LLC, of Parsippany, N.J.

Moore will be working on all aspects of marketing and advertising of the funds, Moore said. The firm will launch "a very major effort" to elevate the MainStay funds' brand identity, in the very near future, she said.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.