New York Life Investment Management LLC has named Beverly J. Moore, managing director of marketing of its subsidiary, MainStay Management LLC, of Parsippany, N.J.

Moore will be working on all aspects of marketing and advertising of the funds, Moore said. The firm will launch "a very major effort" to elevate the MainStay funds' brand identity, in the very near future, she said.

Moore will be responsible for marketing Mainstay's 11 institutional funds and 23 retail funds, which it sells through 7,000 New York Life agents as well as a network of outside broker/dealers and financial planners, said Diane Kagel, a spokesperson for Mainstay. Mainstay Funds have approximately $20 billion in assets under management.

Moore formerly served as vice president and director of marketing for Prudential Investment's investment management services division. Moore's position with Prudential was terminated following a "downsizing," she said. Before working for Prudential, Moore was the senior vice president and director of marketing and national sales manager for DLJ Asset Management's Winthrop Funds.

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