Whats the difference between a financial advisor with a specialized field of expertise and one with a general practice?
Its the difference between building a business and building a book of business, says Michelle Smith, chief executive of New York-based Source Financial Advisors. If youre a generalist, you have a hodge-podge of clients and are building a book with a commoditized skill set. If youre a specialist youre differentiating yourself and building a business as ... the go-to person for centers of influence in that field.
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