Presentations have become increasingly important marketing tools for top advisors — but they still strike fear into the hearts of many. At my firm, CEG Worldwide, we have been using both in-person and Web-based presentations successfully for years to reach out to our ideal prospective clients, and we now coach elite advisors on how to use them as well.

Of course, it’s not just about creating content, although that is important. You also have to get your message out into the marketplace and deliver it with confidence.

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