For many of the same reasons exchange-traded funds are so popular in bull runs, ETFs are appealing to investors in the market downturn; investors awaiting a turnaround in the economy, but not knowing which pockets will come out first ahead, are seeking broad market exposure, The Wall Street Journal reports.


Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.