Mariner’s giant deal for LPL hybrid RIA to add 400 financial advisors

Mariner Wealth Advisors agreed to acquire The Financial Services Network, a hybrid RIA enterprise of LPL Financial with 400 financial advisors and $26 billion in client assets.

The deal, announced July 19, brings together a giant incumbent and a smaller rival in a new collaboration. The incoming firm will retain its brokerage and RIA custodian relationship with LPL while folding into Mariner through Mariner Platform Solutions. The latter is another strategic partnership for Mariner that the firm launched in 2020 with Dynasty Financial Partners.

The size of Mariner’s latest deal dwarfs its next largest acquisition of a firm with $5.1 billion in assets last year. Private equity firm Leonard Green & Partners invested in Mariner in 2021. The firm it’s buying, The Financial Services Network, is a Sacramento, California-based enterprise led by Daxs Stadjuhar, Christopher Mercado and Jeremy Olen. The deal is significant not just for the amount of incoming assets, but also because it reflects how giants like LPL are making greater efforts to keep some ties with advisors after recruiting or M&A deals with competitors.

Overland Park, Kansas-based Mariner started the platform in order “to free independent advisors from back-office responsibilities and return them to what they do best: providing world-class financial guidance to their clients,” Mariner President and CEO Marty Bicknell said in a statement. He praised “the depth of experience among the professionals at the network and the reach and expertise of LPL” as enabling Mariner to serve more planners beyond the platform’s current footprint of 33 practices and 66 advisors. 

The Financial Services Network’s retired chairman, Jim Herrington, launched the firm in 1984 as a study group of advisors that later grew into an RIA and an LPL office of supervisory jurisdiction — the independent brokerage equivalent of a branch or complex of advisors who use it for administrative support, compliance, consulting and other services. With 50 employees specializing in those and other areas, the network is one of the biggest of several hundred hybrid RIAs using LPL as a custodian and brokerage.

The deal with Mariner, which is going to rebrand the network as Mariner Advisor Network, will “accelerate the expansion of our network, broaden the scope of how we work with advisors and help advisors overcome the traditional impediments to growth,” Mercado said in a statement. He and the other principals of the firm will remain in their roles under Mariner.

The parties didn’t disclose the terms of the deal, which was first reported by InvestmentNews.

Nearly 500 independent RIAs with 5,400 advisors use LPL as a custodian and brokerage, according to LPL’s latest annual report. In the first quarter, the company shattered its own record by pushing its advisor headcount past 20,000 for the first time ever. 

“Through our partnership with the network and our new relationship with Mariner Wealth Advisors, we are helping advisors choose the business model, services, and technology that empower them to run a highly efficient and scalable practice,” LPL Managing Director Matthew Enyedi said in a statement.

After selling a minority stake to private Leonard Green last year, Mariner has emerged as one of the most active RIA acquirers in the industry. The firm has grown to $60 billion in client assets in its 16 years in business after launching with only $300 million. 

Through the second quarter of 2022, Mariner announced at least seven different deals, placing it fourth in volume behind Creative Planning, Mercer Advisors and Beacon Pointe Advisors, according to investment bank and consulting firm Echelon Partners. Acquirers who made at least two deals in the first half of the year were party to at least 121 of the 182 total deals.

“These firms have business models centered around scale and use M&A to drive growth, each of them relying on a private equity backer to do so,” Echelon’s second-quarter deal report said. “The data point is also representative of the industry wide consolidation driven by a small number of incredibly active buyers.”

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